End-to-end creative development, production and delivery of ‘Save Scott Reef’ advertising campaign for the Australian Marine Conservation Society. Responsible for creative concepts, media buying, copywriting, project and budget management of digital, print and outdoor advertising placements across Australia in October, November & December 2025 and then again February-June 2026.
Worked closely with AMCS’ communications and campaigns teams to ensure advertising strategy was matched to audience and campaign strategies, focusing on applying pressure to Federal and WA Government MP decision makers by raising awareness of the campaign within strategically chosen audience segments.
Graphic design execution by Megan Hibberd of Switched On Design.
Mobile truck billboard outside Canberra Parliament House during parliamentary sitting week
Full page print advertisement in the Canberra Times during parliamentary sitting week
Guardian Australia environment news homepage ‘takeover’ and months of digital advertising across 2025 and 2026
Large format outdoor digital billboards in Brisbane and Perth
Pushbike billboards in Brisbane, Sydney, Melbourne, Perth and Fremantle.
Women’s Agenda feature article, social media amplification and daily newsletter sponsorships.
